
Alpha Affiliates is heading to SiGMA Central Europe (Rome, Italy, November 3–6) and continues to open a new chapter in its story. After setting the direction at iGB London, Alpha continues to evolve from a high-performing affiliate program into a lifestyle-driven brand where performance, creativity and culture meet.
At Booth G1015, Alpha presents its most expanded team to date, uniting specialists from affiliate management, product dept, Marketing and others. This presence reflects a broader vision and deeper collaboration within the brand ecosystem.
Following its debut in London, the Alpha Fashion Collection 001 “Worldwide Movement” comes to Rome. The collection bridges work and lifestyle, expressing ambition, individuality and belonging. It captures the rhythm and aesthetic of the Alpha mindset: confident, bold and always moving forward.
Running from October 1, 2025 to January 31, 2026, the Alpha Race Grand Finale remains the core of Alpha’s community campaign with a €500K prize pool that celebrates drive, connection and performance. Rome marks a milestone in this journey, bringing partners, creators and innovators closer to the circle that defines Alpha.
Alpha’s participation at SiGMA Rome is a statement of evolution. From the fashion to the race, Alpha keeps merging data with design, strategy with story and people with purpose.
Join us to be the first in the circle!
Event Details
📍 SiGMA Central Europe, Rome, Italy
🗓 November 3–6, 2025
📍 Booth G1015